Sucker

“Inspired by the 90’s, the freedom of the dance scene and the individual creativity of street fashion, a new denim brand has been born. The underground being our playground.”

Central Saint Martins alumnus, Peter Jansson, launched his denim brand, beWider, in Stockholm. Following a decade at Weekday and Cheap Monday, Jansson aims to innovate the denim market with high-quality jeans and a distinctive design philosophy.

BeWider offers a range of unisex denim jeans, perfect for everyday wear. These versatile jeans seamlessly transition from work to the park to dinner. Their comfortable, flattering shape and fit have made them a top-selling label in our store. Explore our six available colourways.